Showcasing your knowledge and skills in writing with current and potential clients is an essential marketing activity. It provides value, keeps your network informed and is part of the sales process. However, many business professionals have a tough time geting their knowledge out of their heads and on to paper. So, how do you decide what to share? Where do you get your ideas? This month, the Nancys interview Krishen Kota, a productivity and technology expert and co-founder of www.adminitrack.com and real estate staging expert Barbara Heil-Sonneck of www.homedesign2sell.com/oldsite. Both of these busines professionals regularly generate fresh content for their business communities, and will tell us how they do it.
Listen to the interview at:
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