The Real Estate Market has changed. With so many houses “For Sale”, home sellers are searching ways to improve their property’s position, ahead of the competition. Conversely, buyers are more attentive to details; they take the time to find the home they always dreamed of. The key word for sellers is differentiation.
More and more people show awareness of the environment, they try to consume eco-friendly, and this is happening around the house as well.
That’s why, Green Home Staging might be a good opportunity to explore…
Advantages of green features
Adding green features to a home allows to differentiate a property from the others. It’s a marketing strategy to sell a home. Indeed, Staging “green” is beneficial for health, wealth and environment. It’s protecting the Earth and the home’s inhabitants, and saves money.
Reducing costs for owners
With the increase of prices for energy and water, it’s important to control and limit consumption, reducing the cost of living is a plus for future owners.
Create a space of comfort and well-being
Using alternative materials and products to avoid the chemical emissions and reduce indoor air pollution. Creating a healthier home for people to live in.
Adding green features could be a strategic way for sellers to position their home for sale in compliance with people’s interests and to catch their attention in a difficult market. It could be a new way to envision the future, live and consume eco-aware.
How to stage ‘green’?
Identify existing features that could be marketed as green features.
If your home is already fitted with green materials, market and explain the advantages compared to basic equipment. Show the additional value of your home.
Green features – Ideas for all budgets
– Reusing materials Use old furniture to create a new atmosphere. Re-covering, repairing and/or repainting can make your chairs, tables and shelves shine again. It’s inexpensive, delightful to create and eco-friendly!
– Reduce general consumption in the house. From energy-saving light bulbs to solar panels for a longer term investment. In the kitchen, replacing old with new energy efficient appliances. For the bathroom, low-water flush toilets can save a lot on water and water-efficient shower heads are a great selling point.
– Using natural products for example paint without solvents or non toxic home cleaning products. Inexpensive and easy-to-use, natural alternatives can safely be used in place of commercial household products. For example Lemon is one of the strongest food-acids, effective against most bacteria and White Vinegar cuts grease, removes mildew, odors, some stains and wax build-up.
Green features add extra-value to a home, a good opportunity in a difficult market.
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