Every fall three companies, Sherwin Williams, Benjamin Moore, and Pantone, release their color forecasts and Color of the Year predictions for the following year.
For 2017, Sherwin Williams’ Color of the Year is SW 6039 Poised Taupe, a warm grey-brown with purple undertones. According to Sherwin Williams, this neutral is supposed to evoke a cozy and casual feeling along with a sense of sanctuary.
In addition to releasing their Color of the Year, Sherwin Williams also released several color palettes to go with it. These palettes are all meant to create different moods and feature a wide range of colors. Two of them are Cornflower Hues, which is meant to evoke the French countryside, and Yellow Pop, whose purpose is to provide a bold “graphic” look. Sherwin Williams’ color trends are dependent on their color of the year, and meant to be paired with it, although the color isn’t repeated in each individual color scheme and they can be used without it.
Benjamin Moore’s color of the year is 2117-30 Shadow. The combination of this color with light changes is meant to evoke the different shifting moods of shadows, such as “rich” or “soft.” The color itself is a deeper purple than Sherwin William’s neutral-purple, although it is not too saturated.
The color trend which Benjamin Moore has predicted features a large range of colors, most of which are more muted tones. This color trend is less of a cohesive palette of colors to be used together, and more of a general view of the colors that can be expected in 2017, from shades of white to dark greens. Among the colors listed is their Color of the Year: Shadow.
Both Sherwin Williams and Benjamin Moore chose colors that are neither fully warm nor fully cold for their 2017 Color of the Year. Benjamin Moore’s Shadow is a deep purple, and as such walks the line between warm and cool by being a mixture of red and blue. Poised Taupe meanwhile has a cooler element through its inclusion of grey, but also feels warm because it is also made of brown. Its purple undertones contribute as well to its combination of warmness and coolness. While the two are definitely different colors, they share some clear similarities.
Continue to read Patone and other color trends in next post..
Post by: Isabelle Topp