Being asked, “What do you do as a design project manager?” can be a tough question to answer. However, to a true self-motivated project manager, the lack of definition of the role is invigorating. In dictionary terms, a project manager is responsible for the leadership of a project from beginning to end. They will lead a team, function as the hub of the project and communicate to maintain a healthy client relationship.
Our Design Project Manager, Barbara Ader, wears many hats at Design2Sell. Not only is she responsible for several luxury stages a month, which involve a preview, planning, purchasing inventory and actual staging, she also manages other designers and buys inventory needed online and in-market.
With a business degree from Oglethorpe University in Atlanta and a management background, Barbara has had the opportunity to work with, and manage, a variety of people, as well as work efficiently and understand the importance of profit margins. “In the last five years of my retail career, I bought and sold multiple homes and the Realtors I worked with said my home design style worked well for home staging,” said Ader. “One of my Realtors connected me with Barbara Heil-Sonneck and I started my second career as a home stager.”
As a prior fashion buyer for Macy’s, she is experienced in design style and the process it takes to create the ideal room. Barbara describes creating a fashion collection as similar to creating a design style for a room or home. The concepts are the same, as you build the collection by selecting basics for the foundation, chose color schemes and accessorize with texture and décor.
Employed for four years at Design2Sell, Barbara says she loves the design aspect and the transitional branding direction of the company. “I love the creativity of dealing with fashion and merchandising. And I am very good with numbers – creating budgets and financial strategies. Sort of a weird combination,” she states. To add to the joy of her career, Barbara is a native Atlantan and loves the city; thanks to her job, she now gets to see much of the city each and every week!
Working in a role that is challenging, engaging and different from one day to the next, there are rewarding and challenging aspects of the job. Barbara says that the most rewarding part of her job is the satisfaction that comes with the end of a great stage. It definitely helps when the home sells quickly for an owner! “I had a $3 million home sell in three days. WOW!” stated Ader. Barbara describes the most challenging aspect to her job is when someone doesn’t follow proper process and creates a problem for another member of the team.
Between concept and completion, there’s a lot of activity taking place that needs to be tightly managed so that your project runs smoothly and results in a successful outcome. One of Barbara’s favorite projects completed at Design2Sell is the home located at 3620 Ridgewood. The modern design of this home is breathtaking and truly shows how determination and organization can create a beautiful outcome!
Whether it’s walking with her husband and dog, cooking, or exploring the delicious restaurants in Roswell, Barbara likes to spend her spare time with family. To learn more about our Design Project Manager, Barbra Ader, visit www.homedesign2sell.com.