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Bringing Dimension to the Neutral Palette

cover Sometimes it’s better to utilize a neutral color palette when staging a home that’s open to range of personal preferences. Adding desaturated tones to the home’s blank canvas highlights the architectural features of the home that you’re ultimately aiming to sell. This isn’t to say that color is off-putting or should never be used, but you should carefully consider which colors work best and how much of it is appropriate to incorporate. modern11 PRO TIP: It’s important to remember that the interior styling should first and foremost add character to the home, that reflects the demographics of the area in which it’s located! Be strategic in styling the home to sell the home by referencing the neighborhood’s personality. shadesofbrown2 The key to adding dimension with neutrals is all about contrast and variation. It’s important to have combine shades and tones, so that the overall space doesn’t go flat with a lack of depth. Observe how the property stylist used varying shades of brown to add interest to the space. The different undertones of the honey leather chairs, the coffee table’s wooden base and the hide rug are all at different levels of lightness in the value scale. Take a look at this helpful diagram to get a better illustration of value! scale You’ll see in the ‘Values in Textures’ portion of the diagram that the values in the various elements of the space come together to add layers of depth and visual interest. Having a combination of lights, darks and shades in between is a major key to achieve a well-balanced neutral palette. shades of brown 3 PRO TIP: When working with a neutral palette, the best pops of vibrant color come from greenery! Add some plants to give the space interest with natural beauty. modern6

Who said playing with neutrals had to be boring anyway?

Post by: Jaslyn Brown Images: Design2sell

Staging the Modern Home: Tips & Tricks

Cover@0,5x When a home is as strikingly modern in architecture and technology as this one, it basically sells itself.  Staging the interior becomes the icing on the cake that encourages prospect buyers to purchase. It accents the house’s inherent beauty and helps them truly envision themselves in the space. kitchen

Take a look at how much amazing the natural light is in this open space!

living area

A great part of this project’s final product was how the color scheme of the property’s exterior nicely transitioned into the interior décor. The modern and neutral color palette is perfect for this home, with the taupe, browns and shades of white. With only a few statement pieces of furniture and modest accessories, the décor further enhances the home’s modern character.

P.S. Check out our last blog for this 2017 Projected Color Trends!


The kitchen is definitely a property’s key selling component, so for this project it was important to highlight its modern features and technology. Because it’s open to the living room, the color palette also blends well into this space to make the overall area appear cohesive. You can see the elegant marble waterfall island is a huge trend in kitchens currently, and it leads the buyer’s curiosity to some of the other great things about this space. technology balcony view Another great quality about his house is the flexibility of space it has in some of its rooms. With sliding glass doors in the main living area, French door in the bedroom and garage door in the additional living space, the room automatically extends to the outdoors. It’s important to highlight advantages of the home, and show interested buyers how they can orient their furniture to maximize this opportunity! bedroom moderndetails8 moderndetails9

Stay tuned for more of Design2Sell’s staging tips and tricks and more!

Post by: Jaslyn Brown Images: Design2sell

2017 Color of the Year and Color Trends Part 2

COLOR TRENDS 2 Pantone, meanwhile, went in a completely different direction, opting instead for a brighter shade of green.The idea behind choosing Greenery as their Color of the Year, was to evoke what Pantone called “nature’s neutral” after the green plants which it is meant to represent, while also renewing us. Since Pantone is not focused on wall paint, Greenery is a color that isn’t necessarily meant for that, but rather as a general color to be used in all kinds of fields and applications including fashion and product design. Capture  

Design2sell install

Design2sell install

our pic

Design2sell install

We’ve even seen some of these colors on the walls of some of the homes we’re staging. Pictured here, a kitchen and eating area in a color strongly resembling SW Poised Taupe, and a bedroom in a color similar to BM Shadow. Compared to 2016, both Sherwin Williams and Benjamin Moore have gone bolder and more colorful. A year ago, both companies released shades of white as their Color of the Year 2016: Alabaster (SW) and Simply White (BM). Pantone had a radically different prediction than Sherwin Williams and Benjamin Moore that year, opting instead for two bright colors, a pink and a blue called Rose Quartz and Serenity. Capture2   In both their 2016 and 2017 predictions, Sherwin Williams and Benjamin Moore went in fairly similar directions. For 2016 they both chose shades of white, while in 2017 they both chose shades of purple. In both cases, Sherwin Williams had a lighter more neutral version, while Benjamin Moore had a somewhat darker version with more color to it (in 2016 just in the undertones). Pantone, meanwhile, went in a completely different direction in both 2016 and 2017. The one similarity is that both times, Pantone went brighter and more colorful than either Benjamin Moore or Sherwin Williams. Like Sherwin Williams and Benjamin Moore, Pantone also released a color palette prediction for 2017, however instead of being based on paint like the other two, it is based in fashion, specifically spring fashion trends, and is not as relevant to interior design. The palette itself is comprised of 10 colors, and is fairly similar to their 2016 spring color trends palette.
Source: https://www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11

 2016 Colors : Source: https://www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11

2017 Colors: Source: https://www.pantone.com/fashion-color-report-spring-2017

2017 Colors: Source: https://www.pantone.com/fashion-color-report-spring-2017

  Transitions is one Pantone’s palettes which is less bright and saturated. They also have brighter ones like “Fathomless,” although even there neutral colors are present in the form of grey tones. Overall, the paint and interiors trend leans more towards neutrals and muted tones, with a brighter color or two in each palette for contrast. This same trend can be seen even in Pantone’s Color of the Year palettes, even though those are not meant specifically for interiors.
our pic 3

Design2sell install

We even use these colors in our own staging projects. This bedroom uses colors similar to the ones in Benjamin Moore’s 2017 color forecast. The red and blue are both darker and less saturated, and are combined with a range of neutral colors, similar to the colors in their forecast. The red and blue easily stand out from the neutral backdrop, and get more emphasis than they would in a colorful room.
Design2sell install

Design2sell install

Here a dining room reminiscent of Sherwin William’s “Yellow Pop.” The colors come through especially in the art and other decorative items, again in a more neutral setting so that they stand out. Overall, both of these color schemes provide a neutral base for colors to “pop” from. By limiting the use of colors in the overall design, they have a larger impact and “wow” factor than they would otherwise.     Post by: Isabelle Topp

2017 Color of the Year and Color Trends

COLOR TRENDS Every fall three companies, Sherwin Williams, Benjamin Moore, and Pantone, release their color forecasts and Color of the Year predictions for the following year. For 2017, Sherwin Williams’ Color of the Year is SW 6039 Poised Taupe, a warm grey-brown with purple undertones. According to Sherwin Williams, this neutral is supposed to evoke a cozy and casual feeling along with a sense of sanctuary.


Source: https://www.sherwin-williams.com/visualizer#/active

In addition to releasing their Color of the Year, Sherwin Williams also released several color palettes to go with it. These palettes are all meant to create different moods and feature a wide range of colors. Two of them are Cornflower Hues, which is meant to evoke the French countryside, and Yellow Pop, whose purpose is to provide a bold “graphic” look. Sherwin Williams’ color trends are dependent on their color of the year, and meant to be paired with it, although the color isn’t repeated in each individual color scheme and they can be used without it.
Source: https://www.sherwin-williams.com/homeowners/color/find-and-explore-colors/paint-colors-by-family/SW7008-alabaster#/7008/?s=colorDetails&p=PS0

Source: https://www.sherwin-williams.com/homeowners/color/find-and-explore-colors/paint-colors-by-family/SW7008-alabaster#/7008/?s=colorDetails&p=PS0

Source: https://www.sherwin-williams.com/homeowners/color/find-and-explore-colors/paint-colors-by-family/SW7008-alabaster#/7008/?s=colorDetails&p=PS0

Source: https://www.sherwin-williams.com/homeowners/color/find-and-explore-colors/paint-colors-by-family/SW7008-alabaster#/7008/?s=colorDetails&p=PS0

  Benjamin Moore’s color of the year is 2117-30 Shadow. The combination of this color with light changes is meant to evoke the different shifting moods of shadows, such as “rich” or “soft.” The color itself is a deeper purple than Sherwin William’s neutral-purple, although it is not too saturated.
Source: ), https://www.benjaminmoore.com/en-us/color-overview/find-your-color/color/2117-30/shadow?color=2117-30

Source:  https://www.benjaminmoore.com/en-us/color-overview/find-your-color/color-a-room/1541/living-room-4?color=2117-30&source=%2Fen-us%2Fcolor-overview%2Ffind-your-color%2Fcolor%2F2117-30%2Fshadow&combination=OC-24,2125-70,2125-70&room=1541

The color trend which Benjamin Moore has predicted features a large range of colors, most of which are more muted tones. This color trend is less of a cohesive palette of colors to be used together, and more of a general view of the colors that can be expected in 2017, from shades of white to dark greens. Among the colors listed is their Color of the Year: Shadow.
Source: ), https://www.benjaminmoore.com/en-us/color-overview/find-your-color/color/OC-117/simply-white?color=OC-117

Source:  https://www.benjaminmoore.com/en-us/color-overview/find-your-color/color/OC-117/simply-white?color=OC-117

Both Sherwin Williams and Benjamin Moore chose colors that are neither fully warm nor fully cold for their 2017 Color of the Year. Benjamin Moore’s Shadow is a deep purple, and as such walks the line between warm and cool by being a mixture of red and blue. Poised Taupe meanwhile has a cooler element through its inclusion of grey, but also feels warm because it is also made of brown. Its purple undertones contribute as well to its combination of warmness and coolness. While the two are definitely different colors, they share some clear similarities.   Continue to read Patone and other color trends in next post..   Post by: Isabelle Topp  

Trends in Design2Sell Home Staging


What are trends? How often do trends change? Which design trends are popular? How do trends affect home staging?

A trend is a general direction in which something is developing or changing. Trends go through various phases, beginning with popularity to fading away and then making a strong comeback in another era. This of course includes fashion, music, Interior Design and Home Staging. At Design2Sell the use of design trending is very important for each stage in regards to keeping the room updated, fresh, bold, colorful and fun. These top trends that we practice at Design2Sell and share publicly will surely grant you and your company insight on how and where it can be recycled in a space. The following are our top design trends that entail unique characteristics in each stage.

1.      Animal Prints evoke a barbaric and amusing emotion with the expression of lines and curves in each print. Using an animal print on a chair, ottoman/bench or even an end blanket for the bed brings about a fierce pop of character in any room. Zebra, cheetah, tiger and giraffe prints can be used in spaces such as libraries, bedrooms and living rooms but it is important not to overuse prints from one room to another, animal prints should only be used sparingly for example we may stage a living room with intentions of using a zebra print pillows within the space. Our sofa will be a solid color such as crème, gray or white from there 2 solid pillows such as black or even a blue or red pop of color along with the animal prints can be used on the sofa and in regards to cohesiveness use the same print in a rug and accessories or wall art.

2.      Skin Rugs express a soft, warm and cozy feel. It’s free form, asymmetrical outline shows the distinctive look which gives the space that it is used in a special appearance. The fluffiness, sleekness and sensation of the number of skins used can give a space the final touch. Sheepskin, cowhide and faux fur in a sitting area, bedroom, bathroom and living areas. We often use skin rugs atop a decorative area rug to serve as a break in pattern, this action also shows the contrast between a solid and pattern while offsetting ornamentation.


3.      Mongolian Lamb/ Faux Fur Pillows serve a similar feel to the skin rugs, the texture of the lamb and ostrich pillows portray a timeless, lustrous and smooth look for any space. I personally love to shake them and look at the flow of the garment move slowly from side to side. It reminds me of hair that flows with grace. In general it is a naturally fun pillow! Using these pillows can define a variety of looks and styles including fun, chic and playful. Perfect placement would be in the bedroom and living room in our advanced, premium and luxury stages.

4.      Mirror and Wall Art Groupings are most unique as far as the ability of freedom of placement and asymmetry. Circular, oval, rectangular, square, octagonal, even triangular shaped mirrors and art are the perfect wall layout in any bedroom, living room and dining room. This combination of art and reflection depicts an artistic and demonstrative visual for all to enjoy.


    Post by Kiea Grant Photos: Design2Sell   Save

Design2Sell’s S6: Mini Staging Service


What is an S6 you say? Design2Sell offers a Mini Staging Service (S6) where we transform 2 to 3 key areas in your property using existing furniture and accessories. Our team comes to the clients home De-clutter's personal accessories, reuses and readjusts artwork and furniture from one room to another. This will create a functional space that is less personal and more open for prospective home buyers to envision what they can do with the space once they move in. We as a team strive for greatness in all that we do and being that our goal is to help you sell your home, whether it’s an S6 or a full home staging install, just know that the outcome will entail purpose and consideration from a professional selling point. After this breakdown, you may ask yourself why are personal items disregarded? Wouldn’t that make the space less warm and inviting? To answer your question, no, not at all! Looking from a buyer’s perspective those items would be overall viewed as more of a distraction rather than a selling point. When buyers see family photos, degrees, collectibles, etc. they still see it as the seller’s personal space and therefore may not be able to foresee what they want for the space. Overall, a fresh and organized transition is what our team seeks in your home. One example from this particular family room, which will be used as a playroom as well. This room shows the clutter and impracticality that Design2Sell handles within every S6 experience. Starting with the derangement of the bookshelves ,which is also verified as the focal point, we generally use books, décor, and baskets to fill up shelving. In this case we used red and blue bins from the kids storage set to play off of the blue sofa that we took from one room and placed an oriental rug for texture and pattern to give the solid seating a pop. We also removed the beige sofa and recovered the futon with a solid, velvet navy blue slipcover. In addition, the side table was added to the coffee table as a multilevel table. A table was reused as a desk for the kids to complete projects and homework.





      Post By: Keia Grant Images: Design2Sell

What’s Old can be New at Design2Sell.


Lately at Design2Sell we have been really into revamping what we already have. We have done DIY projects as simple as spray painting a knight to recovering a folding blind.

Folding blinds can be a little out dated. This one that we had around the office has been sitting for quite some time and I decided that it was ready for a makeover. I went to a local wallpaper store and found some fun and inexpensive wallpaper and used modge podge to adhere it.

Folding Bling Before

Folding Bling Before


Folding Blind After

We have been really into painting or revamping art we have as well. Lead Designer, Lisa Uihlein, created this modern green art that was placed in one of her recent stages. The green in this room is perfect because of the large windows and really pops!

Revamped painting

Revamped painting

Here are just a few more examples of how we utilize what we already have to fit into our home staging properties.





Getting a paint job

Getting a paint job



  Post by: Allison Blankenship Images: Design2Sell

Design2Sell wins Two Distinguished Style Awards!

We are so pleased to have won the Distinguished Style Awards for both Interior Vacant Home Staging and Interior Occupied Home Staging from the Decorating & Staging Academy.  It was such a blast attending the DECO-Zone at Americas Mart. DSA_logo_horz_on_white_light_greg_copy_542416085 The DECO-Zone is an information packed two-day conference for decorating and staging professionals. Held at AmericasMart in downtown Atlanta, attendees learn from the DSA training team and take part in workshops and networking activities. Workshops were run by leaders in our industry including: Chip Wade from Ellen's Design Challenge, Curb Appeal,  Feng Shui with Margaret Innis, Color Backdrop with Sherwin Williams and Laurie Smith from HGTV to name a few. distinguished style award Awards were given to winners in 5 categories: Interior Redesigning/One Day Decorating, Home Staging Occupied, Home Staging Vacant, Color Transformation and Most Creative Idea. We are so pleased to be among the other winners in their respective categories. To learn more about the Decorating & Staging Academy visit their website here: The Decorating & Staging Academy.  

Post by: Kristine C. Save Save

Color Psychology

COLOR psychology

Did you know that colors can effect your mood?

Cool toned colors such as blues and greens make you feel calm and relaxed while warm tones such as red, orange, and yellow will make you feel more energized both physically and emotionally.

Using lighter tones of any color can make a room feel more spacious and airy. Darker tones often make a room feel smaller and can make you claustrophobic.

When decorating a room, think about how you want that room to make you feel.

Do you want your bedroom to feel more relaxed? – Stick to a cool or neutral color palette.

Do you want to feel awake and energized in the morning? – Try using accents of yellow or red.

Post By: Allison Blankship

Design2Sell: Revamp that Room

Revamp that room

Is it just me or does anyone else get completely bored with the furniture and décor they already have? If you are like me - then here are 5 great cost effective ways to revamp your items. Spray Paint- Let it become your new best friend. Spray painting a piece of furniture or even décor items can make a huge difference. It is super fast and easy to do and will leave you with completely transformed pieces.

Photo Jul 07, 1 26 20 PM

Change up your Pillows Maybe you want to give a room a new look, but you don’t have the time for a DIY. As simple as changing your pillows on your couch or bed can give you a whole new look. If you really want to save money, make sure the pillows you are buying have changeable covers. That way you can easily switch out pillows for different colors and patterns, without spending a lot of money and saving a lot of storage space. Add a Throw Blanket This is one of my favorite things to do. I have an entire shelf of just throw blankets because they are so versatile. They instantly make a room cozier. Slouch it over the back of your couch or lay flat at the foot of your bed.

Photo Jul 07, 1 26 08 PM

Rearrange It’s as simple as that. Rearranging furniture or décor can be one of the easiest tasks to help revamp your space. Change around your seating area, switch up the layout of a room. Play around with the space you are working with, it is surprising the difference furniture arrangement can make. Get Crafty! Change up the art of your walls. Try rearranging it to create a gallery wall. If you are feeling really crafty, make your own art! Create abstract or modern art easily with paint.           Post By: Allison Blankenship Photos: Design2Sell