As the Realtor for the home at 770 Livingstone, Natalie Martinez of Keller Knapp Realty knew that aside from keeping the home clean, bright and free of clutter, it would also take extra steps to sell the home quickly. Staging a home makes an impact in several ways, and Natalie knew the value and results that a staged home would bring the sellers, who previously listed this home and received no offers.
“I immediately recommended staging key spaces such as the living room, dining room, kitchen, and master bedroom and bathroom,” stated Martinez. “The seller also decided to pay for the staging of an upstairs family room and office. In addition to that, the seller was the architect and builder for the property, so they needed photographs that could be used not only for the listing but had the look and feel that complimented the design, because they were going to use the photos in their professional design portfolio.”
Due to the fact that furniture and accessories were very important to the seller, they took Natalie’s recommendations to work with Lisa, Design2Sell’s Property Stylist, to achieve a magazine-worthy look.
“Having worked with Lisa before on another high design new construction home, I knew my clients would enjoy working with her because she is so personable, design-driven and works diligently to achieve the look,” said Martinez. “She is also a great presence to have in the home on an often hectic day getting a home ready for sale. Sometimes sellers are worried if the staging will be worth the investment, but at the end of the day when they see the staging come together, you can sense their relief.”
The home at 770 Livingstone features an atypical layout with 2,694 square feet, and it is designed with dramatic space and artisan details. The chef’s kitchen includes custom cabinetry, a large pantry, oversized island, quartz countertops and a flexible built-in desk area. The upper level features three bedrooms, a bonus loft area and a gorgeous outdoor balcony overlooking the fenced-in backyard. Details such as the custom steel barn door, exquisite combination of steel and wood stairs, and a fresh take on contemporary tile and color choices make this home a true work of art.
Due to the beautiful presentation of this home, it has been featured on Curbed Atlanta, where it is celebrated as a ‘contemporary work of art’. When asked what her favorite aspect of the home was, Natalie replied, “Besides working with such an amazing architect and builder as the seller, I love the design of the stairs! Most builders don’t have the patience to build a stair stringer the way this builder did. I love the way the stair risers and treads zig-zag up the wall.”
This unique home is located off College Avenue in DeKalb County with walkability to a MARTA station, Banjo Coffee, Rising Son and Decatur’s newest park at the former United Methodist Children’s Home site. The initial target market for this home was a buyer that appreciated modern design in a convenient location. This home marks the first project by an architect-led design-build company headed by a husband-and-wife team. Since it is one-of-a-kind, the buyer would have to appreciate the quality construction and design that went into making the home. “The best way to complete the look was with staging to help the everyday buyer see the potential of the space,” said Martinez.
The sellers graduated from The Savannah College of Art and Design (SCAD) and have maintained friendships with people at the school over the years. Included in the décor of the home were two pieces of original paintings by SCAD professors Michael Brown, as well as photography by Gabriela Rojas. In addition to these pieces, our Design2Sell team completed the modern design of the home with unique furnishings. We added neutral color palettes and geometric shapes to each room, making each area inviting, stylish and functional. We made it a point to keep the rooms simple with clean lines and minimal artwork and accessories, but we added just enough pop of color to add character to the rooms. The use of nontraditional furniture is what really appeals to the buyers, such as the dining and living room chairs and the bar stools at the island. There are also additional sitting areas throughout the home that feature ottomans rather than bulky furniture.
A nicely staged home does more than just help the owners sell quickly. A beautifully staged home will also make the open house experience better for visitors. Guests want to linger, take photos, and even have a seat to enjoy the surroundings. And most importantly, the right staging helps potential buyers envision themselves living in the home. Once the home at 770 Livingston was staged, an offer was received on the first weekend it was shown! The house was under contract three weeks faster than average for the neighborhood.
“During agent caravans, they wanted to know who did the staging,” stated Martinez. “Agents can see the difference with a Design2Sell installation and want to know who the stager is! The quality of furniture and accessories are nicer than the average company.”
Natalie has been an agent for three-and-a-half years. She is also an architect, which tends to influence her real estate clients to sellers who are also architects and builders. “A number of the properties I list are so well designed and built; people immediately know a professional architect or interior designer designed the home,” she said. Before Natalie became a Realtor, she spent her career designing spaces for people. She strives to tell the story of how one can live their best life in a home through marketing, using photography, videography, staging, and storytelling. Natalie mostly caters to intown Atlanta and Decatur clients, and she can be reached through her website NatalieMartinez.com, through email at email@example.com, or by telephone at 404-901-6119.
To learn more about our property staging services, visit us online or contact us at 678-505-1433.