Realtor Insight: Why Color and Staging Sell Homes

Realtor Insight: Why Color and Staging Sell Homes

From your partners at Design2Sell

Let’s be honest.

In today’s market, buyers don’t just want to see a home. They want to feel it. And the fastest way to create that emotional connection is through strategic color and professional staging.

The 2026 Colors of the Year are here, and they’re telling us exactly what buyers want to experience when they walk into a space. Comfort. Confidence. Connection.

Here’s what the top paint brands are spotlighting and how we use them to help your listings stand out:

• Melodious Ivory by Dutch Boy

A creamy beige that warms up cold layouts and makes open spaces feel lived in.

• Hidden Gem by Behr

Smoky jade that adds boutique charm to bedrooms and powder rooms.

• Warm Eucalyptus by Valspar

Muted sage green with retro undertones. It brings nature indoors and calms the energy of a room.

• Special Walnut by Minwax

A rich brown wood stain that adds depth and a sense of quality to shelves, entry furniture, and built ins.

• Transformative Teal by WGSN

Bold blue green that pops in listing photos and grabs attention online. Great for sellers who want their space to feel confident and unforgettable.

These colors aren’t just pretty. They’re backed by real data:

• Warm tones increased perceived value by over two percent in buyer surveys

• Green tones ranked highest for improving buyer mood in the Harvard Healthy Homes Study

• Teal searches rose nine percent year over year

• Wood accents help buyers envision quality and longevity according to Houzz’s 2024 study

Here’s the truth.

You can have the best price, the best location, and the best photos. But if the space doesn’t feel right, buyers scroll past.

That’s where we come in.

At Design2Sell, we don’t just stage homes. We tell stories. We use color, layout, and curated inventory to create spaces that buyers fall in love with. And we do it in a way that’s fast, strategic, and tailored to your listing’s audience.

Whether you’re launching a new property or refreshing one that’s been sitting too long, we’ve got you covered. We handle everything from color coordinated accents to full room styling so you can focus on what you do best. Selling.

Here’s your action plan:

• Refresh your listings with trending hues like pillows, throws, artwork, and accents

• Educate your sellers on how color impacts buyer perception

• Boost your marketing with content such as

Reels that say “This color trend adds five thousand dollars to your listing’s perceived value”

Carousels that explain “Color psychology for every room”

Stories that highlight “Twenty twenty six color trends that help homes sell faster”

• Lean on us for staging. Design2Sell can handle everything from inventory to styling so your listings shine and sell faster

Staging isn’t a luxury anymore. It’s a necessity. Let’s make your listings unforgettable and unscrollable.

Credits to The IAHSP Team