Home staging, for some people, may sound like a risk because they are unsure of the benefits and value it can provide to marketing and selling their home. However, it's not a risk if done by professionals who know how to identify areas of improvement and can implement these updates to appeal to potential buyers. Top producing agents who deal with properties regularly know that putting a little investment in your house will absolutely end up increasing its value.
This featured property is listed for $1,150,000 by one of our loyal and amazing clients, Chase Mizell. It was staged by our Property Stylist, Vanessa Merrill, who recently joined Design2Sell team. The homeowner of this impressive property was there the entire time, and once the stage was complete she expressed how impressed she was by sharing, "it feels like a totally new house". As Professional Stagers we love hearing this kind of feedback. It is our job to create an emotional connection with potential buyers, but it also puts a smile on our faces when we learn we provided a "wow" factor to sellers as well.
The Process
Before scrolling to the photos, here is a step by step process from consultation to implementation:
Step 1: Barbara Heil Sonneck did a Home Staging Consultation to assess the property and give the sellers expert feedback on how it can be optimized for the target demographic. The sellers decided to have our team stage the property.
Step 2: Our Property Stylist, Vanessa, who was assigned to this project did a preview of the property and get a feel for the layout, take measurements, document the space via photos and drawing floor plans.
Step 3: Strategically crafted a design plan by selecting the most fitting inventory from our warehouse.
Step 4: Vanessa along with our Logistics Team implements the staging design plan on the agreed staging date.
The How
Notes from the Property Stylist
A key interior suggestion highlighted to the homeowners in the consultation was to paint the kitchen cabinets white to lighten up the space. While the white coat gives a more refreshing atmosphere, Vanessa worked on creating more of a flow throughout the open floor layout.
Also, less is more with this property. There are many large decorative chandeliers as well as ornamental molding throughout the house.
"I wanted to highlight and enhance the space and not take away from it. I really love the art I choose that highlights the chandelier in the breakfast space"
The Kitchen and breakfast area
"My favorite area is the Den, Breakfast, and Kitchen areas. The layout is open where all three rooms are visible. I wanted to make the flow through these spaces seamless. I really love the art I choose that highlights the chandelier in the breakfast space. The paintings were a focal point but didn’t take away from the overall design, they complemented the color and shape of the chandelier."
The Dining Room & The Office
"I also loved using the wallpaper in the dinning room and the office as my palate to base my design. Each room is individually designed but the overall design of the house is unified and works as one unit. "
The Living Room
"The design goal for the living room was to keep it light and open. There are several windows and high ceilings with a large chandelier that illuminate the space. I choose artwork with blues and greens, drawing in the trees seen in the backyard. This brought warmth and color in without it being overbearing. I also like to match my pillows to my artwork which really brings the room together"
Meet The Stager
This property was staged by our very talented Property Stylist, Vanessa Merrill.
Vanessa moved to Georgia at the end of 2019 from Michigan. While in Michigan she worked as a Marketing Assistant for an engineering company in Detroit, coached fitness classes, and was taking classes for Interior Design. Her degree is in Fine Arts, from the College for Creative Studies in Detroit, MI.
In her downtime, she likes to work on her personal art and enjoy the beautiful Georgia weather by biking the Silver Comet Trail. Vanessa and her boyfriend have a dog named Zoey and a rabbit named Butch.
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